Privacy policy

Privacy Policy – PURE HOME TENERIFE

Last Updated: 24.10.2025


1. Introduction

Welcome to PURE HOME TENERIFE ("we", "us", "our"). We are committed to protecting and respecting your privacy. Your trust is paramount to us.

This Privacy Policy explains how we collect, use, process, and protect your personal information when you visit our website, make a reservation, or communicate with us. This policy applies to the services provided by PURE HOME TENERIFE, operated by Patricie Ritterova.


2. The Data Controller

For the purpose of the EU General Data Protection Regulation (GDPR) and the Spanish Organic Law on Data Protection (LOPDGDD), the Data Controller responsible for your personal information is:

  • Name: Patricia Ritterova
  • Address: Avenida Rafael Puig Lluvina 32, 38660 Arona, Playa de las Américas, Tenerife, Spain
  • Email: purehometenerife@gmail.com
  • Telephone: 34 615 681 600


3. Information We Collect

We may collect and process the following types of personal data:

  • Personal Identification Data: Your full name, email address, and telephone number.
  • Booking Information: Dates of your stay, total cost, number of guests, and any special requests you provide.
  • Legally Required Guest Information: In compliance with Spanish law (Organic Law 4/2015), we are legally obligated to collect the following data from every guest aged 16 and over upon check-in:
  • Full Name
  • Passport Number or National ID Card Number
  • Date of Issue
  • Nationality
  • Date of Birth
  • Gender
  • Communication Data: Any correspondence, inquiries, or feedback you send to us via email or other channels.
  • Technical Data: (Collected automatically by our website provider) IP address, browser type, and information about how you use our website (e.g., pages visited).


4. Legal Basis for Processing Your Data

We only use your personal data when the law allows us to. Most commonly, we will use your data in the following circumstances:

  1. To Perform a Contract (GDPR Art. 6(1)(b)):
  • To process and manage your reservation.
  • To communicate with you regarding your booking (confirmation, pre-arrival information, check-in instructions).
  • To process payments.
  1. To Comply with a Legal Obligation (GDPR Art. 6(1)(c)):
  • To collect and report your guest identification data to the Spanish authorities (Policía Nacional or Guardia Civil), as required by Spanish law for guest registration.
  1. For Our Legitimate Interests (GDPR Art. 6(1)(f)):
  • To respond to your inquiries or complaints.
  • To improve our services and website experience.
  1. With Your Consent (GDPR Art. 6(1)(a)):
  • To use non-essential cookies on our website (where you provide consent via the cookie banner).


5. How We Use Your Data

Your data is used exclusively for the following purposes:

  • To manage your booking from start to finish.
  • To provide customer support and respond to your questions.
  • To fulfill our mandatory legal reporting duties to the Spanish police.
  • To ensure the security and smooth operation of our website.


6. Data Sharing and Third Parties

We respect your privacy and will never sell, rent, or trade your personal information. We only share your data with the following trusted third parties who are essential to providing our service:

  • Smoobu GmbH (Our Booking System): Our website and booking engine are powered by Smoobu (Pappelallee 78/79, 10437 Berlin, Germany). Smoobu acts as our "Data Processor" to manage your booking data securely.
  • Spanish Authorities: We are legally required to share the guest registration data (as listed in Section 3) with the Policía Nacional or Guardia Civil.
  • Payment Processors: Our payment gateways (as integrated by Smoobu) will process your payment data securely to complete the transaction. We do not store your credit card details.


7. Data Storage, Security, and Retention

Security: We and our technical partners (like Smoobu) implement appropriate technical and organizational measures to protect your personal data against accidental loss, unauthorized access, alteration, or disclosure.

Retention: We will only retain your personal data for as long as it is necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Booking Data: Retained for the period required by Spanish tax and commercial law (typically 6 years).
  • Guest Registration Data: Retained for the period required by Spanish security laws.

8. Your Data Protection Rights (GDPR)

Under GDPR, you have the following rights regarding your personal data:

  • Right of Access: To request a copy of the personal data we hold about you.
  • Right to Rectification: To request correction of any inaccurate or incomplete data.
  • Right to Erasure (Right to be Forgotten): To request that we delete your data. Please note: This right is not absolute and does not apply to data we are legally obligated to retain (e.g., for police registration or tax purposes).
  • Right to Restrict Processing: To request that we limit the processing of your data.
  • Right to Data Portability: To request that we transfer your data to you or another service provider.
  • Right to Object: To object to our processing of your data (e.g., for marketing purposes).

To exercise any of these rights, please contact us at purehometenerife@gmail.com.

Right to Lodge a Complaint: You have the right to lodge a complaint with the Spanish Data Protection Agency (Agencia Española de Protección de Datos - AEPD) if you believe we have not processed your data in accordance with the law.


9. Cookie Policy

Our website uses cookies (small text files placed on your device) to function correctly, secure the booking process, and analyze website traffic. We distinguish between:

  • Essential Cookies: Necessary for the website to function (e.g., to manage your booking cart). These do not require consent.
  • Non-Essential Cookies: (e.g., Analytics, Marketing). These will only be used if you provide consent via the cookie banner on our website.

You can manage your cookie preferences at any time through your browser settings or the website's cookie banner.


10. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or for legal reasons. The "Last Updated" date at the top of this policy will indicate the latest version.


11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact the Data Controller, Patricie Ritterova, at purehometenerife@gmail.com.